Sumatera Media Summit 2024

Sumatra Media Summit 2024
Aryaduta Hotel, Palembang - Monday, May 6, 2024 

Collaboration to Break Through Boundaries to Upgrade

Background. 
As of February 2024, the Press Council noted that 775 media out of a total of 1,812 media in Indonesia are based in Sumatra. This figure does not count national media that have offices or bureaus in various provinces on the island of Sumatra. This large number of media illustrates the dynamism of the local media business. This dynamic media business also illustrates the large market potential in the region. However, this large media industry has not been accompanied by the ability or qualified business capacity of its media management.

This large number of media illustrates the dynamism of the media business in South Sumatra. This dynamic media business also illustrates the large market potential in the region. However, this large media industry has not been accompanied by the ability or qualified business capacity of its media management. 
It is for this reason that the Sumatra Media Summit 2024 was held. Sumatra Media Summit is a meeting of Sumatra-based media with media stakeholders. The Summit was held to stimulate the media industry climate in Sumatra through various activities that can increase media capacity and networking. The summit will facilitate various programs and activities for business capacity building, technology, content, and content distribution.

In this event, media managers in Sumatra will meet with companies, ad agencies, donor agencies, government agencies, internet platforms, and technology solutions. The Summit serves as a platform for local media to introduce their products and services to a wider audience. They can also meet with experts to discuss and solve various problems and challenges they face in developing their newsrooms and businesses. 

On the other hand, media stakeholders such as government agencies and donor organizations can find the right partners at this forum. Advertisers, government agencies, platforms or technology solution providers can talk to the local media they want to meet, to better understand their issue focus, services or who their audience is.  

This event will also produce notes and recommendations that can be used by local media and their stakeholders to encourage the development of local media businesses in Sumatra in particular and Indonesia in general.  
 
Objectives 
    1. To build a network of Sumatra-based media.  
    2. To increase the capacity of Sumatra-based media in terms of business, technology, content, distribution, and marketing. 
    3. Increasing media stakeholders' understanding of the intricacies of the media business and local media development. 
    4. Provide recommendations to the Government and Stakeholders in supporting local media collaboration to upgrade. 
 
Time & Place 
Aryaduta Hotel Palembang, South Sumatra, Monday, May 6, 2024.

Program 
Sumatera Media Summit 2024 consists of Conference session, Workshop, Coaching Clinic, Talkshow, Sharing Session and Appreciation.  
    1. Conference The conference at the Sumatera Media Summit presents the theme; “Opportunities and Challenges of Media Business in Sumatera: Present and Future”  
The conference session will present the following speakers; Ilona Juwita (ProPS Google Partner, Aliefah Permata Fikri (MGID), and Dwi Eko Lokononto (Berita Jatim).

    2. Talkshow on Gaining Revenue and Audience  
With the Talkshow format, media managers and stakeholders will be invited to build Collaboration to Gain Revenue and Audience in the Local Digital Ecosystem. 
Local Digital Ecosystem.  
This session will present speakers from the following stakeholders: Bank Indonesia (BI) South Sumatra Representative Office, Financial Services Authority (OJK) of South Sumatra & Babel, and Indosat Ooredoo Hutchison.  

    3. Workshop on Building Business Model for Local Media 
At the Sumatra Media Summit, a workshop will be held on the topic; Business Model Canvas for Local Media Business Development. This theme is presented because there are still many local media that do not have a business plan both short and long term. To help them formulate their business model, this workshop is presented by presenting speakers from International Media Support and Batamnews.       

4. Video Workshop for Publishers 
With digital platforms, media can present a wide variety of content in various formats, one of which is video. The appeal of video is an opportunity that local media must develop to reach audiences. This workshop will present speakers from Youtube, Suara.Com, and Tribun Sumsel. 
Rundown.  

This one-day agenda will be opened by the Acting Governor of South Sumatra, followed by a Keynote Speech from the Deputy Minister of Communication and Information. Then closed by giving appreciation to figures and institutions that have supported the development of the local media ecosystem.

How to register:

1. Login or register as a member of the Local Media Community at https://localmediacommunity.com/login
2. Click the Join button on the Sumatra Media Summit 2024 event on your respective dashboard
3. Congratulations, a confirmation email and QR code will be sent to your email and dashboard
4. Show the QR code to the committee for re-registration at the event location at the Aryaduta Hotel Palembang, South Sumatra, Monday 6 May 2024.
5. See you at the location!