Digital advertising has constantly evolved with new technologies, platforms, and strategies. Some key trends and aspects prevalent in the digital advertising landscape include the mobile-first approach, video content dominance, social media, programmatic, native advertising, and virtual reality, including Artificial Intelligence (AI) and Machine Learning (ML).

What is the current advertising landscape for digital media? What's the future potential? How about the offering from the platform?

• Speakers: Janoe Arijanto (Dentsu), Ilona Juwita (ProPS)
• Venue: Ballroom Aryaduta Hotel

The business model can be tricky for small local media to develop. But it is very important. Creating a business model involves defining how the company creates, delivers, and captures value. A comprehensive business model needs to be aligned with goals and provide a roadmap for the startup's success. A business model is not static; it should evolve as the company grows and the market changes. Stay responsive to feedback and market demands to ensure the ongoing relevance and profitability of the business.

How do the media start to develop their business? How do media start-ups approach business strategy? What to consider in developing a business strategy? How to experiment with a new revenue stream?

• Speakers: Danny Yong (IMS Asia Media Business Adviser), Saptini Darmaningrum (Business Director of BeritaJatim)
• Venue: Ballroom Aryaduta Hotel

Constructive journalism is an approach to reporting news beyond traditional reporting of problems and crises. Instead of solely focusing on the negative aspects of a story, constructive journalism aims to provide a more comprehensive view by highlighting potential solutions, positive initiatives, and actions taken to address issues. This approach promotes a more balanced and hopeful perspective on the news, encouraging readers to engage with stories constructively and informatively. Constructive journalism aims to counterbalance mainstream media's often negative and sensationalized news stories. It highlights solutions and positive developments and offers a more nuanced and hopeful worldview, empowering readers to become informed, engaged, and proactive citizens.

How is the media experience in applying constructive journalism for producing public interest content? How is the impact that can be seen from the audiences?

• Speakers: Devi Asmarani (Editor in Chief of Magdalene), Yuni Pulungan (Program Manager SEJUK)
• Venue: Ballroom Aryaduta Hotel

Mobile journalism, also known as MoJo, is a growing trend where reporters use mobile devices, such as smartphones and tablets, to capture, edit, and distribute news stories. Live streaming using mobile journalism has become increasingly popular due to its immediacy, cost-effectiveness, and accessibility. Mobile journalism is one of the must-have skills for digital media workers. Mobile journalism and live streaming offer an excellent opportunity for journalists to connect with their audience in real time, providing an immersive and engaging experience. How to do live streaming using mobile journalism including for campaign programs? How to create compelling and professional live streams using a mobile device?

• Speakers: Ary Hanafi (Head of KSM Tirta Mulia Magelang), Yusra Ismail (Producer MetroTV), Voltaire Tupaz (CEO of Lyf / CCO of Fyt - Philippines)
• Venue: Ballroom Aryaduta Hotel

When hosting a media website, choosing a reliable and robust hosting solution that can handle the specific needs of multimedia content is essential. Some key technologies and considerations are significant for website hosting for media, such as content management systems (CMS), hosting types, server technologies, database management, security, scalability, and performance optimization, including backup and disaster recovery. It will help the media to choose an appropriate hosting solution that meets the specific requirements of the media website, ensuring reliability, security, and optimal performance for the audience.

What are local media's current basic needs and improvements regarding infrastructure and technology? What are the media's opportunities and challenges regarding hosting technology and security?

• Speakers: Muhammad Mufid Luthfi (CMO IDCloudHost), Togi Jevenson Simanjuntak (Huawei)
• Venue: Ballroom Aryaduta Hotel

There are already many easy-to-use AI tools available out there now. Implementing artificial intelligence (AI) in a small-scale newsroom can significantly enhance efficiency, content quality, and audience engagement. Here are several ways AI can be utilized effectively in a small newsroom setting such as automated content creation, content curation and personalization, fact-checking and verification, audience engagement, workflow optimization, video and multimedia production, and revenue generation. By leveraging AI technologies strategically, small news organizations can improve their reporting, engage their audience effectively, and stay competitive in digital media.

How can AI help small-scale newsrooms?

• Speakers: Eva Danayanti (IMS Indonesia Program Manager), Abdul Arif (Chief Editor Babad.id), Ronny Adolof Buol (Chief Editor ZonaUtara)
• Venue: Ballroom Aryaduta Hotel

Generating digital revenue for local media outlets is essential for their sustainability and growth, especially in the face of changing consumer habits and digital advancements. Several strategies can be considered to boost their digital revenue. By diversifying revenue streams and leveraging digital technologies, local media outlets can create a sustainable business model that supports quality journalism and meets the needs of their community. Flexibility, creativity, and a deep understanding of the local audience are key to successfully implementing these strategies.

How is the potential of digital revenue for local media? How can local media develop or maximize the revenue stream?

• Speakers: Faturohman S Kanday (Director PojokSatu), Gerry Prayudi (Executive Chair AMSINDO/ Association of social media and Cyber), MGID*
• Venue: Ballroom Aryaduta Hotel

Impact stories are powerful narratives that convey the difference a person, organization, or initiative has made in someone's life or the community. An impactful impact story not only informs but also inspires and evokes empathy. It should leave a lasting impression on the reader, motivating them to take action or support the cause. Producing news by using impact stories is significant for the media. It will support them in fulfilling their role to produce public interest content.

The session will explore creative ways to produce public interest content including the distribution channel that can be used to leverage the impact to the society.

• Speakers: Chrysanthi Tarigan (Head of Corcomm Chandra Asri), Dimas Sagita (Head of Digital Strategy Suara.com)
• Venue: Monash Room, Aryaduta Hotel

A social media campaign by a media organization typically involves strategic planning and execution to engage the audience, build brand awareness, and promote content or events. It is important for the media to understand how to run an effective social media campaign. The session will explore using social media channels across platforms for the campaign or to gain revenue.

• Speakers: (Influencer)*, Nisa Nur Hafidah (Staff of Blitar Information and Communication Service), Ika Francisca (Social Behavior Change Lead USAID IUWASH Tangguh)
• Venue: Ballroom Aryaduta Hotel

Building a strong and engaged audience is crucial for the success of any media startup. Some effective strategies are important to help a media startup develop and grow its audience, especially in developing markets. Building a loyal and engaged audience takes time and effort. As your media startup grows, the audience will become a valuable asset that can drive revenue and sustain the business. Focus on delivering value, building trust, and fostering genuine connections with your audience. This session will explore the effort and lessons learned by female media startups in developing their audience.

• Speakers: Catur Ratna (Editor in Chief DigitalMama), Ririn Indriyani (Editor in Chief Dewiku)*, Anisa Sopiah (Content Manager BincangPerempuan)*
• Venue: Ballroom Aryaduta Hotel

Collaborating with influencers can significantly enhance the reach and impact of local media outlets. Local media and influencers can create mutually beneficial partnerships that engage a wider audience by working together. Local media can collaborate effectively with influencers by creating content, such as articles, videos, podcasts, or social media posts, aligning with the influencer's style and your media outlet's tone. Promote each other on social media by giving shoutouts and tagging each other. This cross-promotion helps both parties reach new followers. Provide influencers with value, such as exclusive access to events, behind-the-scenes content, or early releases of news stories. Collaborating with influencers can bring fresh perspectives, creativity, and a broader audience to your local media outlet. By nurturing these relationships and focusing on genuine engagement, both parties can create content that captures the community's attention and builds a stronger audience.

The session will explore examples of local media collaborating with influencers to expand content reach.

• Speakers: Annisa Rahmatillah (Marketing Manager SukabumiUpdate), Lahiru Buddika Mudalige (Founder of HariTV - Sri Lanka)
• Venue: Ballroom Aryaduta Hotel